Coming soon. Available for preorder

Learn how licensing and brand deals work.

Billion Dollar Brand Academy is a set of self-paced video courses on licensing, celebrity IP, PR and content, created by Rhett Ullmann. Clear lessons, practical worksheets and documented case studies.

View the courses Get the launch notice

4courses
106video lessons
~7 hof video
12 moof viewing

What you'll learn

The licensing business, one clear lesson at a time.

Short narrated videos, each with a worksheet you apply to your own brand or property.

How licensing works

Rights, categories, territories and royalties, explained step by step with documented examples.

Celebrity and character IP

What makes a name, a character or a legacy property licensable, and how its value is set.

Deal structure

Advances, royalties, equity and exclusivity, and how they fit together in a term sheet.

Finding licensees

How to identify the right partners for a property and pitch them with a clear package.

PR and personal brand

How earned media works, how to tidy up your public profiles and how to tell a consistent story.

Content with AI

A weekly workflow for organic social that keeps your voice, with clear labels for AI use.

Who it's for

For people who want to put a name or a brand on products.

Creators and public figures

Turning a name and an audience into licensed products.

Consumer-brand founders

Scaling a brand through licensing, celebrity partnerships or new categories.

IP owners

Holders of legacy, character or art IP who want to license it with care.

Brand professionals

Agency, talent and brand teams who work on licensing deals.

Courses

One flagship course and three focused courses.

Start with the flagship for the deal side. The other three cover PR, content and ethics, and each is available on its own.

Flagship6 modules · 29 lessons · ~2 h 25 min

Coming soon

Licensing, Celebrity IP & Brand Building

How licensing works from the inside: what makes a person, character or brand licensable, how rights are valued and packaged, how term sheets are structured, how to find and pitch the right licensees, and how brands scale from eight to ten figures. Taught through 24 documented case studies.

Modules

01The Licensing Business
02Celebrity IP
03Character, Legacy & Art IP
04Deal Structure
05Finding & Pitching Licensees
06From 8 to 10 Figures

You finish with

An IP inventory, a licensee target list, a draft term sheet and a one-page brand scale plan.

Included in the AcademyNot sold on its own · See the Academy plan below

Preorder the Academy

Foundation7 modules · 30 lessons · ~1 h 44 min

Coming soon

PR & Personal Brand Basics

Define your brand and your story, tidy up your public profiles, set up a content routine you can keep, and learn how earned media works: angles, a media kit, pitches, podcasts, bylines and speaking. Includes 11 documented case studies.

Modules

01Welcome & Setup
02Find Your Brand
03Fix the Storefront
04Content That Makes a Name
05PR Fundamentals
06Podcasts, Stages & Bylines
07The Flywheel

You finish with

A media kit, five story angles, a 25-outlet media list, your first pitches and a 90-day plan.

$497One-time payment · 12 months from purchase · Also included in the Academy

Preorder

Content5 modules · 26 lessons · ~1 h 30 min

Coming soon

AI Content for Organic Brand Social

Use AI to draft, and keep your own voice on camera. You will set up a voice file that keeps drafts on-brand, a weekly pipeline that turns one recording session into a week of posts, playbooks for Instagram, TikTok, X and long-form, and clear labeling and quality checks.

Modules

01The Rule
02The Pipeline
03Platform Playbooks
04Trust & Quality
05Systems & Measurement

You finish with

A voice file, a weekly pipeline, platform playbooks, a QC checklist and a 30-day plan.

$397One-time payment · 12 months from purchase · Also included in the Academy

Preorder

Standards4 modules · 21 lessons · ~1 h 15 min

Coming soon

Ethics in Brand Building

Trust is the asset every brand, creator and celebrity property runs on. Learn clear disclosure, honest proof, claims you can back up, respect for other people’s names and IP, responsible AI and data use, and how to handle mistakes, with the FTC Endorsement Guides as a reference.

Modules

01Trust Is the Asset
02Honest Proof
03Names, Faces, IP and Data
04Reputation Under Pressure

You finish with

A disclosure standard, claims and proof files, an AI-use policy, a correction playbook and a one-page ethics code.

$297One-time payment · 12 months from purchase · Also included in the Academy

Preorder

The full Academy

All four courses in one plan.

22 modules and 106 lessons, with worksheets, templates for term sheets, pitch decks and IP inventories, and a short quiz at the end of every module.

$1,497One-time payment · 12 months from purchasePreorder the Academy

How it works

Preorder now. Start learning at launch.

Preorder on Whop

Pick the full Academy or a single course. Checkout runs on Whop, with a one-time payment.

Get the launch email

We email you the day the lessons open. Your enrollment is ready in your Whop account.

Learn at your pace

Watch on desktop or the Whop app, with 12 months of viewing from the date of purchase.

All sales are final. Preorders are non-refundable.

FAQ

Common questions.

Anything else? Email info@rhettullmann.com.

When do the courses open?

Every course is coming soon. If you preorder, you are enrolled from day one, and we email you when the lessons open.

Are there live calls?

No. Every course is narrated video lessons that you watch at your own pace. There are no live calls, cohorts or set sessions.

What is in the full Academy?

The 29-lesson flagship, Licensing, Celebrity IP & Brand Building, plus three courses: PR & Personal Brand Basics, AI Content for Organic Brand Social and Ethics in Brand Building. That is 106 narrated video lessons in 22 modules, with worksheets, templates and a short quiz at the end of every module.

Where do I watch the lessons?

On Whop, on desktop or in the Whop app. Checkout and the lessons both run there, under Whop’s terms.

How long can I watch?

Every plan includes 12 months of viewing from the date of purchase. The period is shown at checkout.

Can I buy a single course?

Yes. PR & Personal Brand Basics, AI Content for Organic Brand Social and Ethics in Brand Building are each sold on their own. The flagship comes with the full Academy.

What is the purchase policy?

All sales are final. Preorders are non-refundable.

Is this legal advice?

No. Licensing agreements are legal documents. The courses explain how deals and rules work, and recommend qualified IP or entertainment counsel for your own agreements.

Launch notice

Get one email when the courses open.

Not ready to preorder? Leave your name and email and we will let you know at launch.